Steve Bannon, Tucker Carlson and... Liz Truss? Inside the One-Time PM's Foray for Make America Great Again
Liz Truss, launched the first edition of her YouTube show with a vow to reveal "the evil-doers" striving to bring down the UK, United States and European nations. Truss elaborated she would lay bare how an "international network of leftists function to undermine the democratic process and the will of the people."
"Our focus will be on the Trump revolution and observe how it can be replicated in Britain," she said. "We will interview the key figures of the Make America Great Again campaign."
Prior to the series premiere, there was a notably ardent backer. "This represents the dawn of a type of political shift," remarked the controversial US journalist. His conservative Just the News will carry the ex-PM's new podcasts.
Building Connections in the Maga-Verse
British fellow travellers, featuring a pro-Reform adviser, have also helped her launch the Truss's program. Its staging is adequate, though simple. She has gathered 10,000 subscribers in her first week and her first episode had 67,000 views in that timeframe.
This marks a modest start, but in aligning with the journalist, Truss is being pushed into a well-developed right-wing media network producing and amplifying pro-Trump narratives. Central preoccupations involve claims of media suppression by the mainstream media and a desire to dismantle a so-called administrative state – a force that Truss blames for the swift end of her disastrous time in office.
"Just the News is not famous outside of the Maga-verse, but it does have influence there, mostly due to Solomon, who offers opinions on conservative outlets like Bannon's 'War Room' podcast and has even questioned Donald Trump," commented Alex Hinton, who has analyzed the Trumpist political wave.
A Contentious Ally
The former PM's foray to bring American conservative media to the United Kingdom has pushed her closer to divisive personalities such as Solomon.
He set up Just the News after scrutiny when allegations surfaced of promoting misleading narratives about Biden's anti-corruption work in the Eastern European nation, as well as disputed reports about one-time diplomat to the region.
Solomon's reporting were amplified within the pro-Trump outlets, with the journalist featuring as a common interviewee on the widely-watched Fox News show. The former president personally endorsed his stories.
The journalist published the reports about Ukraine in a number of opinion pieces for the outlet The Hill, after having been moved to a columnist role when staffers raised concerns about his work. His narratives were key in Trump's pressure for the Ukrainians to investigate the Bidens in 2019. These actions led to articles of impeachment targeting Donald Trump. The Senate later voted to acquit the commander-in-chief.
Weeks after the journalist departed the Hill in late 2019, the news organization stated it was conducting a examination of his columns relating to Ukrainian matters. It determined the journalist had cited unreliable sources and said he "omitted key facts about key Ukrainian sources, including the fact that they had been charged or were the subject of inquiries."
Joining the Network
Solomon's own TV and radio guest spots are a example of the political media environment Truss is becoming part of. He talked about his support for her new show on a broadcast he helps run on the conservative cable network, a political media platform that is where you find the Maga influencer ex-Trump strategist Bannon and on which Tucker Carlson also appears. The ex-PM has already interviewed the political operative on one of her first podcasts.
Through her association with Solomon and Just the News, Truss has become a small part in a much wider network of conservative media outlets that frequently cross-promote stories.
Solomon's own programs have repeatedly hosted individuals such as commentator Mike Benz, a political voice whose disparagement of USAID was referenced by Elon Musk as justification for dismantling the foreign aid agency.
A Global Media Play
Although Truss's stilted style and career difficulties have been mocked at home, a number of stateside commentators do not dismiss her bid to revamp her image as a British branch of the Make America Great Again press.
"It is necessary to treat individuals such as her as significant, although you may not want to take them literally," said a former Biden White House aide, who served in the Biden White House.
"It was evident how in 2024 the former president used that ecosystem to get his message out. Certainly that network exports and influences discourse internationally. It seems quite apparent to me that the conditions in the Britain are similar to what permitted this alternative media ecosystem to flourish in America."
a political theory expert, said the online conservative ecosystem was already making its presence felt in the United Kingdom.
"Online platforms transcends national boundaries," he said. "There's a kind milieu within which content circulates – at times taking an extreme form and occasionally in softer tones – but which is connected."
The academic said the expansion of the digital conservative movement in the UK in recent times meant the "possibility to have a larger effect is substantial."
Cross-Atlantic Aspirations
"The former PM and Nigel Farage recently appeared at the Conservative Political Action Conference, where I watched as they echoed Make America Great Again rhetoric prior to the {king of Maga|